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30.04.2014

Approximately 100 visitors seek information about GS1 Sync

It wasn’t only the breathtaking view from the new rooftop terrace at Haus des Meeres/Aqua Terra Zoo in the 6th district of Vienna that made approximately 100 visitors flock to the EDITEL GS1 Sync Breakfast on 26 May 2014. This master data service by GS1 Austria is more in demand than ever, due to the EU food information regulation 1169/2011. As of 13 December 2014, manufacturers must share information regarding product information relevant for consumers (e.g. allergens) with retail business partners.

Gregor Herzog and Peter Franzmair, the managing partners of GS1 Austria and of EDITEL, welcomed all visitors with a call for collaboration: “Let’s do this together.” GS1 Sync is a centralized master data platform, and as such, it facilitates the exchange of trustworthy article master data between companies via a single interface. “Retailers believe in this solution,” said Manfred Piller, who spearheads GS1 standards at GS1 Austria. “Rewe, Spar, Metro, MPreis and Markant have already signed a GS1 Sync agreement and/or are gradually contacting all their suppliers.”

Florian Thoma, Department Manager Supply Chain Planning at Metro and Friedrich Wagner, the director of IT information management at NÖM AG, provided insight into pertinent developments at their companies. Gerd Marlovits, in charge of Marketing & Sales, elaborated on the benefits of automated article data exchange via Electronic Data Interchange (EDI) and the EDI platform eXite®. Implementation processes are currently in full swing, but far from being completed, as evidenced by the many questions from the audience during the Q&A session. Both retailers and manufacturers can always rely on GS1 Austria and EDITEL in-depth expertise and support.