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07.11.2012

Passionate about growth EDITEL at the 2012 ECR Austria Information Day

ECR-Austria Infotag 2012

More than 400 enthusiastic participants from a variety of industries, includ-ing retail, big business, logistics, electronics, packaging and others, met at this year’s ECR Austria Information Day to discuss industry-specific trends and innovations. “Passion for growth” was the recurring theme explored by top-notch speakers who presented opportunities, concepts and best practice examples of how growth can be generated in challenging times.

Moderated by Austrian TV anchor Roman Rafreider, a panel of renowned representatives of the retail and industrial sectors discussed how innovative strategies and new sales concepts can be used to take customer satisfaction to the next level. The conference also focused on new technologies by GS1 Austria, including GS1 DataBar, the new family of barcode symbols for POS (points of sale). It goes beyond merely identifying articles and can encode additional information such as sell-by dates, weight and other data into barcode symbols. Another innovation is the data pool GS1 Austria SYNC scheduled to launch in mid-2013. It is a solution that allows for easy and efficient ex-change of trustworthy product data between suppliers and retail businesses.

Among others, EDITEL Austria was present at the ECR Austria Information Day and took this opportunity to introduce interested parties to the ad-vantages of Electronic Data Interchange for the viable procurement of goods.