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L'Oreal Logo


The company

  • Leading international cosmetics corporationn
  • Consolidated sales in 2013: 22.98 billion euro
  • 28 international brands in 130 countries
  • 624 patents submitted in 2013

Easy order process for salon owners

With the online EDI portal buyIT, L'Oréal provides salons anywhere in Austria the opportunity to order professional hair care products online, 24/7. All it takes is a PC with Internet access!

The new order portal always includes the latest information about the L'Oréal range of products, and it is easy to use: all users have to do is log on, review the suggested order, place the order – and it’s done! All order data is automatically transferred to L'Oréal via EDI and processed. This means that even orders received outside the opening hours of the L'Oréal customer service center can be processed.

Until recently, salons had to place their orders via phone or fax. For our customer service staff, this order process meant a lot of manual work. With our buyIT order portal, our clients benefit from added flexibility and they are always in control of the cost associated with their orders. This took pressure off our customer service team and concurrently increased delivery quality.

Andreas Bübl, Supply Chain Manager at L'Oréal

Standardization of EDI processes

The new solution was integrated into L'Oréal’s ERP environment by relying on the existing EDI interface to the centralized SAP system. Via this interface, master data and product-related data are uploaded to the portal. In addition, orders are received and processed. Whether it’s a large retail company or the corner beauty salon, all orders are treated the same and processed reliably in real time. There is no need for time-consuming adaptations to the SAP system, and the benefits for L'Oréal and its clients are substantial.

The implementation of buyIT allowed L'Oréal to successfully standardize its order processes, which ultimately translates into even better service for its clients. In addition to the order process (ORDERS) has been implemented thus far, it is planned to process the purchase order response messages (ORDRSP) and despatch advices (DESADV) via buyIT as well.

In short: EDI at L'Oréal

  • EDITEL Services for L'Oréal
    • Web EDI portal buyIT
  • Benefits thanks to EDI at L'Oréal
    • Order portal for L'Oréal’s professional clients/salons
    • Seamless integration into L'Oréal’s SAP environment
    • No need to adapt internal systems
    • Automated update for product master data
    • Customized view of
      • product range
      • price lists
      • discounts for every client

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