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EDITEL Web EDI for L’Oréal Austria

Easy order process for salon owners

With the online EDI portal buyIT, L’Oréal provides salons anywhere in Austria the opportunity to order professional hair care products online, 24/7. All it takes is a PC with Internet access!

The new order portal always includes the latest information about the L’Oréal range of products, and it is easy to use: all users have to do is log on, review the suggested order, place the order – and it’s done! All order data is automatically transferred to L’Oréal via EDI and processed. This means that even orders received outside the opening hours of the L’Oréal customer service center can be processed.

Until recently, salons had to place their orders via phone or fax. For our customer service staff, this order process meant a lot of manual work. With our buyIT order portal, our clients benefit from added flexibility and they are always in control of the cost associated with their orders. This took pressure off our customer service team and concurrently increased delivery quality. Andreas Bübl, Supply Chain Manager at L’Oréal.

Standardization of EDI processes

The new solution was integrated into L’Oréal’s ERP environment by relying on the existing EDI interface to the centralized SAP system. Via this interface, master data and product-related data are uploaded to the portal. In addition, orders are received and processed. Whether it’s a large retail company or the corner beauty salon, all orders are treated the same and processed reliably in real time. There is no need for time-consuming adaptations to the SAP system, and the benefits for L’Oréal and its clients are substantial.

The implementation of buyIT allowed L’Oréal to successfully standardize its order processes, which ultimately translates into even better service for its clients. In addition to the order process (ORDERS) has been implemented thus far, it is planned to process the purchase order response messages (ORDRSP) and despatch advices (DESADV) via buyIT as well.

Benefits thanks to EDI at L’Oréal

  • Order portal for L’Oréal’s professional clients/salons
  • Seamless integration into L’Oréal’s SAP environment
  • No need to adapt internal systems
  • Automated update for product master data
  • Customized view of
    • product range
    • price lists
    • discounts for every client

About L'Oréal


L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 36 diverse and complementary brands, the Group generated sales amounting to 26.9 billion euros in 2018 and employs 86,000 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and ecommerce.

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